EastPack was a New Zealand cooperative providing post-harvest services for its kiwifruit and avocado growers. EastPack was New Zealand’s largest kiwifruit postharvest company with a packing capacity of more than 40 million trays1 of kiwifruit. It was forecasted that New Zealand kiwifruit volumes would increase by about 50% by 2025. While this was great news for the growers and Zespri – the marketer, it presented a challenge to post-harvest operators like EastPack since they would need to increase their capacity in order to cope with this growth. EastPack needed to develop strategies to manage the strong kiwifruit growth prospects, fund capacity expansion and ensure its growers remained at the heart of their growth.
CASE STUDY
EastPack: financing future growth opportunities
Elena Garnevska Related information
*Corresponding author: e. v. garnevska@massey. ac. nz
aSenior Lecturer, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.
, Farai Sixpence Related informationaSenior Lecturer, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.
bGraduate student, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.
, Whetu Rolleston Related informationbGraduate student, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.
International Food and Agribusiness Management Review: 23
(4)- Pages: 633 - 641
Published Online: October 22, 2020
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