Innovative applications of smart technology constitute a current trend in agricultural development. This study employed a technology acceptance model to explore the intention of young farmers to apply Internet of Things systems in field-level management of Taiwanese farms. An online questionnaire was used to collect data regarding farmers aged 45 years or younger who were currently engaged in agricultural production. Statistical analysis of 241 valid questionnaires revealed that young farmers’ intention to use innovative technologies was affected mainly by perceived organizational support, followed by average annual turnover, perceived usefulness, perceived ease of use, and sense of trust in the system supplier. This study suggests that agricultural administration agencies should consider farmers’ farming needs and intention to use; agencies should employ problem-solving and design thinking when developing smart agriculture policies. Insightful design of incentives and guidance measures enables young farmers to maximize achievement and to minimize effort.
RESEARCH ARTICLE
Implementation of Internet of Things depends on intention: young farmers’ willingness to accept innovative technology
Jui-Hsiung Chuang Related information
aPhD student and research assistant, Department of Bio-Industry Communication and Development, National Taiwan University, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan.
, Jiun-Hao Wang Related informationbAssociate professor, Department of Bio-Industry Communication and Development, National Taiwan University, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan.
*Corresponding author: wangjh@ntu. edu. tw
, Chaoyun Liang Related information*Corresponding author: wangjh@ntu.
cDistinguished professor, Department of Bio-Industry Communication and Development, National Taiwan University, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan.
International Food and Agribusiness Management Review: 23
(2)- Pages: 253 - 266
Published Online: January 23, 2020
Abstract
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