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RESEARCH ARTICLE
Exploring preferences beyond the (cereal) box: ready-to-eat breakfast cereal buying behaviors
S.R. Dominick Related information
aMasters Student, Purdue University, 403 West State Street, Lafayette, IN 47909, USA.
, Courtney Bir Related informationbPhD Candidate, Purdue University, 403 West State Street, Lafayette, IN 47909, USA.
*Corresponding author: birc@purdue. edu
, Nicole Olynk Widmar Related information*Corresponding author: birc@purdue.
cAssociate Professor, Purdue University, 403 West State Street, Lafayette, IN 47909, USA.
, Lalatendu Acharya Related informationdAssistant Professor, Purdue University, 403 West State Street, Lafayette, IN 47909, USA.
, H. Holly Wang Related informationeProfessor, Purdue University, 403 West State Street, Lafayette, IN 47909, USA.
, Michael Wilcox Related informationfSenior Associate, Purdue University, 403 West State Street, Lafayette, IN 47909, USA.
International Food and Agribusiness Management Review: 21
(8)- Pages: 1185 - 1201
Published Online: September 21, 2018
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