Whether farmers live happily or not matters a nation’s harmony and stability. Recently, a large number of rural e-commerce service centers (RESC) have been emerged in rural China. RESC provide some convenient services for local residents, such as agent purchase, sales, and payment online. This paper devotes to empirically analyzing the impact of RESC on farmers’ subjective well-being (SWB) with the method of propensity score matching based on the survey data collected from the first pilot city of Alibaba’s RESC project – Tonglu County, Zhejiang Province. It is confirmed that RESC can significantly improve farmers’ SWB, which not only provides an empirical evidence for the further development of RESC, but also reveals that RESC is a beneficial practice for local governments to utilize the internet to improve farmers’ welfare. It also has a positive exemplary significance for ‘internet plus rural public services’.
RESEARCH ARTICLE
Can rural e-commerce service centers improve farmers’ subject well-being? A new practice of ‘internet plus rural public services’ from China
Hui Jin Related information
aPhD and Lecturer, School of Economics and Management, Zhejiang Sci-Tech University, No. 928 2nd Street, 310018 Hangzhou, China P.R.
, Lili Li Related informationbPhD student, China Academy of Rural Development, Zhejiang University, No. 866 Yuhangtang Road, 310058 Hangzhou, China P.R.
, Xinyi Qian Related informationcLecturer, Qianjiang College, Hangzhou Normal University, No. 16 Xuelin Street, 310036 Hangzhou, China P.R.
, Yiwu Zeng Related informationdPhD and lecturer, School of Economics and Management, Hangzhou Normal University, No. 2318 Yuhangtang Road, 311121 Hangzhou, China P.R.
*Corresponding author: 11420050@zju. edu. cn
*Corresponding author: 11420050@zju.
International Food and Agribusiness Management Review: 23
(5)- Pages: 681 - 695
Published Online: May 04, 2020
Abstract
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