Table of contents
- Introduction
-
Chapter 1
Coffee consumers in view of the theory of consumer behaviour -
Chapter 2
Marketing strategy of a production company in the strategic management process -
Chapter 3
Production company on the coffee market -
Chapter 4
Identification of the marketing strategies of coffee producers and the behaviour of coffee consumers in Poland -
Chapter 5
Implementation and control of marketing strategies in production companies on the coffee market in Poland – identified obstacles and proposed solutions using the example of MOKATE Sp. z o.o. - Summary
- References
- Selected websites
- About the authors
- List of tables
- List of figures
